ROKBOL.COM

ROKBOL.COM is integral to creating the ROKBOL NATION.  Already ROKBOL.COM lights the wick, gathers the flock, generates the buzz and draws our targeted audience into a bond with any willing advertiser.  We’ve been visited by fans from New Zealand and Lebanon, already.  The World Wide Web spreads our word early, efficiently and inexpensively.

ROKBOL.COM’s first job has been to enlist converts to our cause.  The ROKBOL goal, creating an Extreme Team Sport aims at ‘Gen(eration) Y’ because these kids are wired now and ready to go!  Experience suggests they are hungry for bold, fresh entertainment with unpredictable outcomes and extreme action, tailored to them.  And they want to be involved.

ROKBOL.COM in its game phase gives fans dozens of ways to interact and a great place to hang while you do it.  From the “Director’s Booth” where they pick their cameras, to “Game Control” where they vote game elements and players, to the many chat rooms, coupons, games and give-aways from our sponsors, @ ROKBOL.COM, fans get what THEY want!

‘Gen Y’ will create ROKBOL with us!  Sure they’ll watch all the live streams, but they will also vote on game rules, players, team drafts, coaches and more.  Individually, they’ll adopt teams and earn “virtual stock” for participating.  Often they’ll choose the team who’s sponsor they most like.  They’ll enter into a bond with that sponsor, with “their mutual” team as the hook.

ROKBOL’s “skater” demographic is the hot ticket, and ROKBOL.COM is their portal.

When ROKBOL hits broadcast air accompanied by SPORTS ROK!’s ROKBOL.COM Co-show on Broadband, the result will be TV’s first truly convergent sport.  Innovative not because of the technical gadgets we employ, (though there are many) but because of our content and our uniquely unfailing fan orientation.   That combo will catch fire, and drive Broadband into living rooms.  “People will come!  People will most definitely come, to ROKBOL.COM!”  And those people will create and constitute ROKBOL NATION.

MediaPost's MediaDailyNews             
Friday, Jul 25, 2003

Teens: More Time Online Than Watching Television
by Newswire Report

When it comes to kids, the web wins. Yahoo! Inc. and Carat North America, one of the largest independent media services company in North America, yesterday announced the results of a research study commissioned by both companies, which reveals new findings about media consumption by teens and young adults (ages 13-24). Among the key findings of the two-phased market research program conducted by Harris Interactive and Teenage Research Unlimited (TRU), was that the Internet has surpassed television in overall time spent to become the primary medium of choice among the young. Additional findings show the younger generation uses the Internet as their media "hub" and they feel empowered by the abundant media choices available to them.

The results of the study were announced today at "Born to be Wired: Understanding the First Wired Generation," Yahoo!'s conference for marketers, which is designed to further explore and understand the media consumption patterns of teens and young adults, and how marketers can best communicate with this group.

"Born to Be Wired"

While teens and young adults consume many different types of media, the study revealed that the Internet surpasses them all in the amount of time spent, which in an average week is as follows: (1) 16.7 hours online (excluding email), (2) 13.6 hours watching TV, (3) 12 hours listening to the radio, (4) 7.7 hours talking on the phone, (5) Six hours reading books and magazines (personal, not scholastic).

The study, which polled more than 2,500 teens and young adults (ages 13-24) using both qualitative and quantitative methods, revealed that "control" -- the ability to personalize and manage the media experience and content -- emerged as the primary reason this group chooses the Internet over other forms of media. Survey findings also showed that teens use the Internet as a "hub" -- or primary media -- while other media are used as a starting point for the online experience. While other generations are more likely to be wed to a single type of media, the study revealed that today's teens and young adults are not overwhelmed by the abundance of media choices like cable stations, networks, magazines and radio, but rather feel empowered by it and are able to multi-task -- using more than one form of media at a time -- more than any other generation.

On a typical day, a young person is faced with a universe full of media which includes 200+ cable television networks, 5,500 consumer magazine titles, 10,500 radio stations, 30 million+ websites, and 122,000 newly published books. To many adults, this is a daunting, fragmented media landscape. Not so among today's youth generation. They were literally born to a world of media choice that places them firmly in control of their media environment.

"Marketers have been using the same media strategies since television became the primary medium for most market segments in the 1950s. It's time to rethink," said Wenda Harris Millard, chief sales officer, Yahoo!. "The findings of our joint study confirm that the media landscape is shifting. Our industry needs to evaluate and change our communications approach to successfully reach this key target market. This generation is a revolutionary consumer group, actively in control and entrenched in their media experience, and their patterns will influence the future of media spending."