ROKBOL’s target audience is titled ‘Emerging’.  “Emerging embodies the fastest growing segment in the sports marketing industry: 160 million Americans participate in lifestyle sports.  15-24 year olds spend in excess of $500 billion annually.”  Also, “Experience has shown that the combination of emerging sports, music, fashion, technology and the lifestyle choices of today’s youth, results in a successful mechanism to reach this lucrative demographic Youth Growth Numbers.”  Source – EventSource, an IMG company.  The US Census says that segment of the population will grow at twice the rate of the overall population until the year 2010.

ROKBOL enters the sport and television world at a fortuitous nexus, when several networks are re-purposing and/or forming around ROKBOL’s target demographic.  Fox FUEL, Spike TV, FUSE.  Advertisers and corporate scions are demanding projects like ROKBOL to compel that
audience, and to interact and sell brands through imbedded placements. 



ROKBOL
A Marketing Overview for an Extreme Team Sport
By Paul Catalano
Director of Marketing FOX SPORTS
Background
Combining the full contact hitting and speed of the NFL and the in-arena excitement of the NBA and the NHL, ROKBOL is the extreme team sport of the future.  With high paced action and scoring, ROKBOL is guaranteed to be fun for people of all ages and backgrounds.  ROKBOL is a compelling sport that will attract sponsors from across the globe due to its universal appeal.
 
Fan and Sponsorship Appeal
ROKBOL combines the best attributes in sports, then takes them several steps further.  With the excitement of the NFL, the athleticism of the NBA, the hard hitting contact of the NHL and the fan support potential of a Major League Baseball, ROKBOL has it all… but it doesn’t stop there.  ROKBOL is the first extreme team sport, with combatants playing for the love of the game.  Fans from all demographics will flock to their TVs for ROKBOL’s state-of-the-art production elements and futuristic graphics.
 
ROKBOL also has a strong on-line element, with a unique fan-attractive hook.  Addressing the reservoir of sports fan’s discontent, ROKBOL assigns control of many game elements to fan based Internet polling.  It’s an idea that is both ideologically and technologically stimulating.  It creates a potential for fan cult status, giving fans strong reasons to log on nightly.  It also creates a clear and reproducible format for future Broadband Sports Entertainments.
 
Additionally, there is a compelling corporate attraction to ROKBOL.  Taking the ROKBOL message to corporate sponsors, give advertisers both the opportunity for team title sponsorships and access to ROKBOL’s complete on and off line advertising and data base.  The result?  A money making machine to design and distribute corporate identities spanning the world and the World Wide Web.  ZAP-PROOF advertising, primed for HDTV and Broadband.
 
Probable Fan Reaction to ROKBOL
“Man, that was awesome!  It’s action packed from the opening whistle to the last second buzzer…  It was cool when we voted out that lame player in the second half, and the live streams were radical.  Amazing!   And we get prizes dude.”